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It’s a city on the move. It is dynamic, mercurial and yes, explosive!!! It is cosmopolitan and global. With such formidable qualifications, there is hardly a need to say that Bangalore is trendy. In fact, it would be an understatement on the city’s sensitivity to the forces and styles of life. Bangalore is actually more a trend-setter than a trend-seeker!

The aspect could be the food type or eating style, the clothing design or the manner of wearing it, the exterior of the house or its interiors, the beauty consultant or credit card brand, the brand of the car or the chip-power of the PC, the favourite album or the holiday destination in every imaginable and unimaginable detail of life, every moment, Bangalore oozes not just a 'keeping-up-with-the-Joneses' type smugness, but a daring type of futurism.

From a 5-year old brat to a 90-year old snob, a hidebound housewife to a high-flying hostess, a ‘son of the soil’ to an Internet junkie irrespective of age, gender, language, faith, knowledge-level and economic status, none seems to stay untouched by the fresh currents of life, one way or the other. There is so much trend in Bangalore’s life. And so much life in Bangalore’s trend!

This site has taken up the ever exciting task of tracking the city’s hot trends so that you can, perhaps, spot some meaning, some future opportunity, or maybe, some future challenge somewhere here. Or maybe, based on this site, you will now start tracking the trend just for the fun of it. Whatever be the reason, we can sure make a good team, and possibly start setting a new trend ourselves.

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