She stepped into an area monopolised by a well-established chain. but the quite, publicity-shy Vinita Jain was unfraid. She launched her label "Biotique" after eight years of research in

Switzerland, and an MBA before that, and let her products speaks for her.
    
That was her style. The success story of the herbal-based line of hair, body and face products made demand plump up supply. But the pressures of a suddendly burgeoning enterprise did not really ruffle Vinita. She met the challenge head on and became a household name for great quality. Soon, her presence was visible in every five-star hotel's toilet bag, in select boutiques and franchise stores in Asia and Europe.